International Marketing Essay Example | Topics and Well Written Essays - 3000 words

International Marketing - Essay Example Product and product line The company deals with consumer product goods. Its consumer product ranges from beauty products to household care products. Beauty products includes skincare products-creams, lotions, perfumes; hair care products- hair oil, shampoos, conditioner; Household care products includes packaged food, detergent powder and liquid, dish washer and toilet papers. The company has been investing a good amount of money in innovations and in Research and Development department. The company plans to expand into Central American country because of the growing opportunity and to create a global presence for itself. Therefore the product that the company would export is packaged food or so called ready to eat food. The reason for choosing this product is that Central America has a tremendous growth opportunity in the retail food segment especially for ready to eat foods. The company can export its packaged food items and try to capture a reasonable market share in the retail fo od segment. Packaged food items would include breakfast’s cereals, fresh fruits and vegetables, dairy products and snack foods. Proposed Export Country The country where the company should export is Central America. The reason for choosing Central America is that the country is experiencing a growth in the consumer products and it would sound profitable for the company to invest in a growing economy. The Central America includes seven states and they are United States, Dominican Republic, Costa Rica, Guatemala, El Salvador, Nicaragua and Honduras. There is a huge opportunity in the consumer product category especially in the ready food products. The company product line includes packaged foods; therefore it would help the company to expand its business in Central America. But the country has a preference for US products and the importers also prefer doing business with the exporters from US and consider them reliable and trustworthy. The US product has a better brand image th an the local products in Central America (Food Export Association, 2011). The company can take this challenge as an opportunity and let the consumers of Central America experience a different brand, a brand from Hong Kong. The demographics of Central America states that the total population of the country is about 41,739,000 out of which Guatemala comprising the highest population of about 14,027,000 and least population with 307000 in Belize. Spanish is the dominant language of the country and official language in six countries. The culture of Central America is said to be rich despite of its small geographic area. Central America has a diverse culture especially in El Salvador, Honduras and Guatemala (Moving to Central America, 2011). The retail sector of Central America is expanding rapidly; the hypermarkets and the supermarkets are expanding into multiple markets in the region. The local touch is important for the people of Central America as they find it personal and reliable. The consumer products have been forecasted to have a positive growth rate especially for ready foods such as breakfast cereals, snack food, pancake mix, dairy products to name a few (Food Export Association, 2011). Entry strategy When a company plans to enter the international market, it is essential for a company to choose an entry strategy in

Strategic Marketing Planning Essay Example | Topics and Well Written Essays - 2500 words

Strategic Marketing Planning - Essay Example This strategic marketing plan provides an outline for apt planning, management and marketing in Mandurah and the region for the next five years (Kelph 2010, p. 72). Besides, it is meant for all interested parties devoted to the coordinated expansion of the tourism, leisure and events sector in Mandurah and its environs. Basically, the strategic goal is to make certain that Mandurah and the surrounding establish a viable, vivacious and flourishing tourism industry. The plan is utterly based on sustainability and partnership as its key guiding policies. The management’s decision making takes into account the contribution of tourism to the vast society in terms of social welfare, economic progress, and distribution of resources along with environmental conservation. The strategy also embraces partnership with both the public and private sectors to capitalize on the existing wealth. Financial Summary The economic alarms, skyrocketing costs, intensifying competition as well as the unpredictable fluctuations in end user perception all depict the contemporarily progressing nature of the tourism, leisure, events and hospitality sector (Lumsdon 1997, p. 67). As a result, syndicates within the industry must uphold a well-founded grip on the fluctuating consumer wishes as well as taste inclinations to persistently create goods and services that ultimately satisfy consumer needs. In the present day, operational upheavals encompass consumer security, association, extension and customer allegiance along with labor recruitment and retention. Fundamentally, brand cognizance attracts vital concentration as the industry rummages around for fresh openings to establish dependable market share. Mandurah’s financial and economic position... The Tourism Strategic Marketing Plan 2013-2016 virtually provides a significant dream for the tourism, hospitality and service industry in the City of Mandurah. Mandurah’s direct role in the industry has progressively increased in recent times. As part of the recommendations, the city and the Australian government at large should embrace, provide and support the products and capabilities that complement the contemporary position of the destination while at the same time taking into account the prospective markets and existing tourism linkages. Besides, the management should establish a matching set of experiences that typify Mandurah and act as a magnet-card to draw target markets on top of exploiting both traditional and momentous resources in order to develop areas of specialization. The city is also projected to attract fresh venture to provide more housing elegances and marketing opportunities among other leisure nest eggs. In addition, it must also increase the quantity a nd quality of service sector experiences by facilitating access and infrastructure as well as working in partnership with the private sector to convey integrated tourism marketing posts.To maximize and uphold the expanse’s artistic powers and sporting experiences to vested interest tourists, the management must also address expertise and experience standards within the industry and the community at large besides engaging the vast industry to ensure they are utterly conversant, interested and compassionate.

Biosynthesis of Nanocomposites Using Leaf Extract

Biosynthesis of Nanocomposites Using Leaf Extract ABSTRACT Various nanoparticles and nanocomposites have been synthesized using leaf extract and evaluated for their antibacterial activity. This review intends to present biosynthesis of nanocomposites using leaf extract. Here, I have discussed biosynthesis methods of polymer nanocomposites using leaf extract. The potential of nanotechnology and biological science together is enormous. There are many potential antibacterial applications of nanocomposites such as in antimicrobial textiles, food preservation, surface disinfection, burn dressings, safe cosmetics, medical devices, drug carriers, dental fillers and adhesives, water treatment etc. In recent years nanocomposite films have been studied for wound dressing. I have discussed a bionanocomposite film and hydrogel that have application in wound dressing. CHAPTER 1:  INTRODUCTION 1.1 Nanotechnology Nanotechnology is a branch of science and technology that deals with matter of size 1-100nm. Since then there has been lot of advancement in nanotechnology. Nanotechnology has applications in almost every field such as electronics, medicine, biomaterials, energy production etc. When a macroscopic material changes to nanomaterials, properties such as electrical, mechanical, optical, catalytic, medicinal, biological etc change. Gold which does not react with other chemicals easily at normal scales acts as a good catalyst when converted to nanoscale. 1.2 Nanoscale materials Nanoscale materials include materials which posses at least one dimension in the nanometer range i.e. 1-100nm. The key characteristics defining the potential applications of nanoscale materials include the following: Higher surface area Higher chemical reactivity Better catalytic properties Better adsorption Variety of chemical synthesis routes. Natural and synthetic strategies 1.3 Nanocomposites Nanocomposites are materials made from two or more individual components with properties different from each other, which when combined produce a material with properties completely different from the individual materials. A nanocomposite consists of two or more phases where one phase is monolithic (single crystal) into which the reinforcement are embedded. The monolithic material is known as a matrix. Reinforcement, in a nanocomposite is a nanosized materials embedded into the parent material called matrix. Nanocomposites are broadly classified into three types a) ceramic-matrix nanocomposites b) metal-matrix nanocomposites c) polymer-matrix nanocomposites d) inter metallic matrix nanocomposites. CHAPTER 2:  BIOSYNTHESIS OF NANOCOMPOSITE USING LEAF EXTRACT Nanoparticles are being used in many sectors of the economy and it is important to consider the biological and environmental safety of their production. The main methods for nanoparticle synthesis are chemical and physical approaches and these approaches are often expensive and potentially harmful to the environment. Green synthesis approach has been pursued in recent years as an alternative, inexpensive, efficient, and environmentally safe method for synthesizing nanoparticles with specific properties. The main focus is on the role of the natural plant (leaf) extracts involved in the bioreduction and capping of metal salts during the nanocomposite synthesis. Many researchers have reported the biosynthesis of nanoparticles by leaf extracts and their potential applications in various fields. 2.1 Commonly used leaf extracts for synthesis of nanocomposites Binomial name: Murraya koenigii Common Name: Curry Tree Family Name: Rutaceae Description: Curry tree is native to India and Sri Lanka. The leaves ofMurraya koenigiiare used as an  herb  in  Ayurvedic medicine because of its antioxidant, anti-diabetic, antimicrobial, anti-inflammatory, anti- hypercholesterolemic properties. Curry leaves recently been found to be as a potent antioxidant due to high concentrations of carbazoles, a water soluble heterocyclic compound. Carbazoles found in leaf extract may be responsible for the reduction and stabilization of metal ions. Further research is necessary to explain and extend the reduction mechanism of Murraya koenigii leaf extract for further application. Binomial Name: Tridax procumbens Common Name: Coat buttons or Tridax Daisy Family Name: Asteraceae Description: Tridax procumbens is a widespread weed and pest plant native to America. The plant has various medicinal properties. Tridax procumbens is rich in alkaloids, flavanoids, carotenoids and tannins. It is used in nanoparticle synthesis as it has high amounts of ketones, amines, phenols, lactones and alkanes which are capable of reducing metal ions. Binomial Name : Ficus benghalensis Common Name: Banyan Tree Family: Moraceae Description: Banyan tree is a deciduous tree found throughout the forest tract of India, in sub-Himalayan region. Ficus benghalensis is widely used for its medicinal properties. Ficus benghalensis leaf extract has proteins/enzymes which reduce the metal ions and it also contains reducing sugars such as flavanones which provide stability to the nanoparticles. Binomial Name: Calotropis gigantean Common Name: Crown Flower Family Name: Apocynaceae Description: Calotropis gigantean is a large shrub rich in metabolites responsible for reduction metal ions. Organic compounds like alkaloids, polyphenols, and proteins present in plant extracts are capable of reducing and capping nanoparticles. Binomial Name: Catharanthus roseus Common Name: Madagascar periwinkle Family Name: Apocynaceae Description: Catharanthus roseus is a medicinal subshurb. Catharanthus roseus contains more than 70 alkaloids. 2.3 Nanocomposites synthesized using leaf extract A broad spectrum of leaf extracts can be utilized for the biosynthesis of nanoparticles. In this section I have briefly discussed synthesis of two polymer-matrix nanocomposites using leaf extract. In both the examples, reinforcement is silver nanoparticle and the matrix of the nanocomposite is a polymer. 2.3.1 Ag impregnated Microcrystalline Cellulose Bionanocomposite film Silver nanoparticles are impregnated into microcrystalline cellulose to form a nanocomposite. Curry leaf extract is used for the bioreduction and capping of silver nanoparticles. First 0.001M silver nitrate solution is prepared in 1000 mL of deionised water. 10 g of microcrystalline cellulose is added to the silver nitrate solution and sonicated for 10 minutes. 50 mL of curry leaf broth is added to the mixture and the mixture is stirred for 6 hours. Silver ions are reduced to silver by curry leaf extract. Reduced silver nucleates in to the silver nanoparticles on the microcrystalline fibrils. After 6 hours the mixture is allowed to settle down and excess reaction mixture is decanted. The silver nanoparticles impregnated microcrystalline cellulose is washed with deionized water and ethanol and then dried in oven at 55ËÅ ¡C over night. The formation of silver nanoparticles is confirmed by UV-vis spectra as the peak is observed at 430 nm. The colour of microcrystalline cellulose is white and after impregnation of silver on it, it changes to yellowish brown. 0.5 g of polylactic acid is dissolved in 20 mL of chloroform with moderate heating and constant stirring for 30 minutes. The dried silver nanoparticle coated microcrystalline powder is added in 5%, 10% and 20% w/w concentration to separate samples. The polylactic acid is stirred with silver impregnated microcrystalline cellulose for a day to allow for dispersion. The mixture is poured to glass Petri dish and left to evaporate. When the chloroform evaporates, the plastic film is removed and collected from Petri dish. Silver impregnated microcrystalline bionanocomposite film is obtained. [6] 2.3.2 Silver/Starch-co-polyacrylamide hydrogel nanocomposite Gelatinized starch solution is prepared by mixing a known amount of starch powder in 10 mL of deionized water and 1 mL of 0.5 mL of 0.5 M sodium hydroxide solution. The mixture is heated at 90ËÅ ¡C for 10 minutes in a water bath with continuous stirring. A predetermined amount of maleic acid is then added to the gelatinized starch solution. The mixture of gelatinized starch and maleic acid is further heated at 80ËÅ ¡C in a water bath for 4 hours. Then acrylamide is added and stirred for 30 minutes at 50ËÅ ¡C. After that initiator (potassium persulfate or KPS) and crosslinker (methylenebisacrylamide or MBA) is added. Finally, an aqueous solution of tetramethylenediamide (TEMED) is added to the solution and for another 10 minutes same temperature is maintained. The synthesized co-polymeric hydrogel is taken out after the completion of free radical polymerization. Then the synthesized co-polymeric hydrogel is immersed in double distilled water at room temperature for a da y to remove excess of unreacted reagents and monomers present in hydrogel network. To remove the residue effectively the double distilled water is refreshed for every 12 hours. At last the hydrogel is dried at ambient temperature for 48 hours. Precisely weighed dried starch-co-polyacrylamide hydrogel is equilibrated with double distilled water for 48 hours and instantly transferred to a beaker containing 100 mL of 0.005 M silver nitrate solution and then equilibrated for 24 hours. During this process the silver ions are exchanged from solution into free network spaces of co-polymeric hydrogel. To a beaker containing 50 ml Tridax procumbens leaf extract, hydrogel with absorbed silver ions is added and kept for 24 hours. Reduction of silver ions into silver nanoparticles occurs and hydrogel turns into brown colour. The brown colour confirms the formation of silver nanoparticles in hydrogel matrix. [7] CHAPTER 3:  ANTIBACTERIAL ACTIVITY OF NANOCOMPOSITES SYNTHESIZED USING LEAF EXTRACT Due to the rising concerns of bacterial infections, there is a growing need to develop new and powerful antibacterial agents. Mainly, nanoparticles have been applied in burn dressings, cosmetics, food preservation, medical devices, water treatment etc. There is a wide bioapplication of nanoparticles. It has been recognized that the bactericidal effect of nanoparticles is dependent on their size, size distribution, shape, morphology, surface functionalization, and their stability. Additionally, the use of inorganic nanoparticles as antimicrobial agents has numerous benefits such as enhanced stability and safety in contrast with the organic antimicrobial agents. Green synthesis and functionalization of nanoparticles enhances their antibacterial activity and improves their stability. In this section antibacterial activity of silver/polymer film and hydrogel is discussed. So the antibacterial activity of nanocomposites is enhanced. 3.1 Antibacterial activity of Ag impregnated Microcrystalline Cellulose Bionanocomposite film The PLA/MCC sample was tested for antimicrobial activity using Charm disk assay. Firstly an agar plate was seeded with Bacillus stearothermophilus. Then small circular pieces of the films were placed on the seeded agar and incubated. Indicators are present in agar which signifies the status of microbial growth. Yellow colour indicates the microbial growth and purple indicates the inhibition. The initial analysis shows that the film exhibits considerable antibacterial properties. [6] 3.2 Antibacterial activity of Silver/Starch-co-polyacrylamide hydrogel nanocomposite The antibacterial activity of SNCH was evaluated by disc diffusion technique against gram-positive and gram-negative bacteria such as Bacillus and Escherichia coli. Firstly, nutrient agar medium was prepared by mixing beef extract (3 g), peptone (5 g) and sodium chloride (5 g) in 1000 mL distilled water. The pH of the medium was adjusted to 7. Finally agar (15 g) was added to the prepared solution and then medium was sterilized in an autoclave at a pressure of 15 lbs for 30 minutes at 121ËÅ ¡C. This medium was then transferred into a sterilized glass Petri dish in a laminar air flow chamber. After the media solidified, Escherichia coli and Bacillus culture (50à °Ã‚ Ã…“†¡L) was spread on the solid surface of the media. Paper discs (6mm diameter) were soaked in the test compounds (20mg/20mL) overnight. Then these discs were loaded on culture plates. The plates were incubated for 24 hours at 37à ¢Ã‹â€ Ã‹Å"C. The inhibition zone appears around the disc which shows the anti bacterial effect of SNCH. [7] Pure hydrogels are generally inefficient for antibacterial activity. It is seen that smaller the size of silver nanoparticle greater is the antibacterial activity. .The SNCH having low silver nanoparticles concentration still showed excellent antibacterial activity against gram-positive and gram-negative bactericide. This results into inhibition of bacterial cell growth. So SNCH nanocomposites can be used as successful antibacterial agents such as wound-dressing materials. [7] Modern wound dressing theory, suggests promoting dynamic equilibrium between exudate absorption and optimal surface moisture at the wound surface. In addition, it should be able to exchange gas to provide the wound with adequate oxygen tension. 3.3 Mechanism of antibacterial activity of nanoparticles Antibacterial activity is a property due to which compounds are capable to kill or slow down the bacterial growth, without causing toxicity to host cells. Such agents are classified as a) bactericidal, which kill bacteria, 2) bacteriostatic, which slow down the bacterial growth. The exact mechanism of nanoparticle toxicity against various types of bacteria is not completely evaluated yet. It is proposed that nanoparticles attach themselves to bacterial membrane by electrostatic interaction and disrupt its integrity. Nanotoxicity is triggered by the initiation of oxidative stress by free radical formation, i.e. ROS, followed by the administration of nanoparticles. The nanoparticle toxicity depends on composition, intrinsic properties, surface modification of the bacterial species and the physical and chemical properties of nanoparticles, indicating the mechanisms to be highly complex. The antibacterial mechanisms of nanomaterials is not fully elucidated, but the existing concept suggests various combinations of processes that can occur (1) ions are released which is followed by cellular uptake and a cascade of intracellular reactions, (2) extracellular and intracellular generation of ROS and (3) direct interactions between nanoparticles and cell membrane. At sub-micromolar concentrations, ions are internalized and they react with the thiol groups of cellular proteins, which lead to uncoupling of ATP synthesis from respiration, loss of proton motive force, and interference with the phosphate efflux system. At millimolar levels, nanoparticles induce detachment of the cell wall from the cytoplasm, possibly releasing the intracellular content, DNA condensation and loss of replication ability. ROS produces oxidative stress which results in lipid membrane and DNA damage. Finally, nanoparticles increase the cell membrane permeability and, subsequently, penetrate inside c ells to induce any one or the entire cascade of effects mentioned above. [9] CONCLUSION The most important objective of nanobioscience involves application of nanotools to relevant biological and medical problems and refining these applications. The use of microorganisms and plants for synthesis of metal nanoparticles is of great interest. In contrast to chemical and physical synthesis methods, biological processes for synthesizing nanomaterials can be achieved in aqueous phase in gentle and environment friendly conditions. This approach has become attractive focus in current green nanotechnology. With the help of this approach we can synthesize nanomaterials in less toxic way as it replaces toxic chemical reducing and capping agents. Inorganic nanoparticles naturally possess bacteria-killing properties, but by modifying the inorganic nanoparticles i.e. forming nanocomposites, these properties can be enhanced. In the biomedical field, a synthesis of nanocomposite films and hydrogels by a green process was developed to enhance the inactivation of bacteria in wounds. Ther e are also other potential antibacterial applications of nanocomposites such as in antimicrobial textiles, food preservation, surface disinfection, burn dressings, safe cosmetics, medical devices, drug carriers, dental fillers and adhesives, water treatment etc. Further research on nanocomposites capable of antibacterial activity is necessary for large scale commercial application

What it Means to become a Teacher

I used to think that the best part of being a teacher was the brightly colored bulletin boards, the smell of freshly sharpened pencils, the Crayola Crayons, and the endless supply of organized office supplies neatly placed on the teacher’s desk.I spent countless summers of my childhood assisting my mother, a third grade teacher, with the annual set up of her classroom. On those hot summer days, I admired the creativity, organization, and enthusiasm my mother holds for her profession. It inspired me so much that I decided I too wanted to be a teacher. I’ve come a long way in my initial reason of why I want to me an educator. With my experiences and education in ED109, the reading requirements, class discussions and interview, I now know that teaching is much more fulfilling than what I first observed so many years ago. It takes dedication, willingness to learn, thoughtfulness and compassion to thrive and survive in this profession.The following paper will explore my obse rvations of this experience. I’ll begin with my interview with my mother, a third grade teacher for the past fifteen years, in a low socioeconomic school district. I sat down with her and asked her to share her insight that might help me continue my journey as an up and coming educator. I asked her, ‘what is the best part of being a teacher?’ She responded, ‘every day you feel that you have made a difference in a child’s life. Whether it is teaching them to read, enhancing their social skills or celebrating their achievements – you know that you mattered. When it’s the end of the day and kids say ‘I want to stay here in school – it’s so much fun!’ you know you are the one that got them to love to learn.’When discussing this with my mother is made me look back at my experiences and helped me to anticipate the fulfillment of student success and the joy of learning. This made me understand the importance o f teaching and how teachers impact students every day. I went on to ask her about the challenges she faces in the teaching profession. My mother explained that it can be the work outside working and teaching students. She gave me examples of the paper work involved in keeping accurate scores and grading papers, bus duty, and at times endless school meetings that could be done more efficiently.She explained that is comes with the profession, but definitely not a favorite amongst teachers. When reading the chapters in Pearl Rock Kane’s book My First Year as a Teacher, I  saw other challenges teachers face. For example in chapter two, Ms. Nehemiah struggles to get her class on topic. The book states â€Å"I wanted to discuss F. Scott Fitzgerald’s use of metaphor in The Great Gatsby. They wanted to throw spitballs and whisper dirty words in the back of the room†(Kane 1991). This shows me that it is difficult to control a classroom as a first year teacher and how f irst year teachers need to come up with effective strategies to be in control. Ms. Nehemiah figures out strategies by communicating with her peers and other teachers that have the experience she doesn’t.This helped her realize her strengths and weaknesses. Her ability to take constructive criticism and reflect on herself is why she is still a teacher today. When interviewing my mother and reflecting on my readings, I was able to gain a better understanding of challenges in a classroom and what I can do to surpass the challenges to be the most effective educator. I wanted to know what she felt new educators needed to know before entering the profession.My mom clearly stated that â€Å"if you are not going to give it your all, don’t do it.† She reflected on a poor experience she had with a student teacher placement she had several years ago. She explained that the student teacher’s heart and passion just wasn’t there and the students and staff could feel it. I gathered from my mom’s response that a strong work ethic, passion for the profession, and willingness to reflect is what is needed to be an effective educator. Her response went along activities on pursuing the profession of teaching.During the class discussions and activities, I learned that there are multiple steps to become a teacher, such as in the state of Massachusetts, you are required to take the MTEL tests for you area of study to become a licensed teacher. Also, you have to maintain a master’s degree in art or science. I would not have had the knowledge of this if I wasn’t in this education class. This class has provided me with a deeper understanding on what it takes to become a teacher and what life as a teacher will be like. Later in the interview, I asked what do colleges need to so in order to prepare new teachers for the profession? My mother’s response was that all colleges and their education students need to dissect and inter pret the new Common Core Standards.I gathered from our conversation that new educators will be required to know the standards and will have to develop instruction accordingly. Principals and school districts will search out new educators that are experienced and  familiar with the Common Core. This conversation about the Common Core Standards made me realize that although we have not explored this topic in ED109, as I delve deeper into the education classes at Lasell College, I will look for opportunities to grasp these standards. Finally, I asked what can I expect if I become a teacher? She said ‘Expect that you will lose sleep at night thinking about how you will help Johnny read or that Mary needs a winter coat for recess.You will get out of bed and search your closets for a coat for Mary. You will finally get Johnny to read and when he does, you will celebrate on your car ride home with the radio blasting. You will celebrate and get discouraged. Your patience will be tes ted, but your heart will be filled. You will have to manage your time and give it your all every day.’ Her response can be connected to the reading and the discussions in class.I remember in class Jess stated something along the lines of ‘You worry about your students even though you aren’t in the classroom. You will lose sleep thinking about lesson plans and you will be stressed out. You can’t let the students see you crumbling if something doesn’t work out exactly as planned, because many things do not go perfectly in a classroom.’ This really stuck with me after being in the class, because it shows the passion and heart you have to have for the profession and if you don’t have that heart and passion you will not survive in the classroom. As for the readings, they connected to my mother’s response, especially in chapter six of My First Year as a Teacher by Pearl Rock Kane because it explains that this teacher worries about her students even after she has taught them.Ms. McClurg says â€Å"And I wonder if any of the students who shared in that fourth-period class remember the long dark winter that turned into spring and how they changed the life of a friendless boy named Leo – and the life of an inexperienced teacher†(Kane 1991). When reading this quote it really shows that a teacher really thinks and reflects about every student they have and had over the years. My thinking about education has developed over the course of the semester.I’ve been able to integrate the class discussions/activities, readings and experiences to develop a deeper, more meaningful understanding of what it takes to become an educator and why I belong in this profession. I plan to further investigate the best teaching practices and skills needed for teaching right here at Lasell College. I will utilize what I learned and now know I too  will make a difference in a child’s life.

Managing the Diverse Workforce

Everybody is created uniquely as compared with others. There might be qualities that some people or groups possess that the other group does not. This is diversity. A diverse workforce can give many advantages that the problems associated with it are carefully studied and solved for. Variety of ideas and views regarding important matters within the organization can contribute a lot to the success of the work. Although there might arise conflict and misunderstanding, it can be addressed properly to be converted as strength of the company. Efficient diverse workforce management requires a lot of effort and even money, yet it is very worth it for it gives a lot of benefits to the company.                                                 Managing the Diverse Workforce With further advancement in technology, health issues are continuously being addressed. As such, the life expectancy of people is increasing. This has an immense effect in the business sector. According to Sheldon Steinhauser, the median age of workers raised from 38 years in 1994 to 55 or more in 2005. Also, more and more people from poor performing countries or states are going to richer countries or nations to apply for jobs. The days when women are left in the houses for housekeeping and baby-sitting are also over. Women are pursuing their own careers nowadays. With these happenings, diversity in the workforce is very evident and is expected to increase in the coming years. The question now is what its effects in the business are and how this issue should is addressed. Everybody is created uniquely as compared with others. There might be qualities that some people or groups possess that the other group does not. This is diversity. Oftentimes, diversity is associated with demographic-related factors such as ancestry, gender or age. Aside from those mentioned above, this may also cover sexual orientation, educational and professional training, civil status and religious preference. Cultural background is also a major dimension. According to Bateman and Snell, a diversified workforce may include, but are not limited to: ethnic groups and minorities, migrant workers, disable, women, and people with varying expectations, values, affiliations, economic status and work style. In order to manage diversity, the systems and practices must be reviewed and changed if necessary to maximize the capabilities of the people in it. Implementation of the systems must be ensured to extract the abilities of the employees so as to maximize their contribution to the company. In order to do this effectively, the employer or the human resource personnel must know the individual differences of the workforce. Just like in other setting, diversity can be taken as advantageous to the company if handled well. People with varying values and skills may contribute to the aggregate success of the whole. However, to be able to achieve such success, each difference must be preserved and nurtured. Bateman and Stale noted the existence of a glass ceiling in the company. This is an invisible barrier that hinders women and members of the minority groups from reaching a higher level in the hierarchy of the organization. As such, the potentials of these groups are not maximized. However, f or the sake of profit and improvement, this barrier is being removed nowadays. As different ways to manage diversity are being discovered, discrimination in the workplace is slowly exiting. Although there is really no definite formula in handling diversity, researches and experiences help the human resource personnel and leaders extract the full potentials of their employees from all walks of life. Employing people amidst their cultural and demographic background allows the company to have a good share in the labor pool. Many skillful workers belong to ethnic groups or are women, or are older people. Thus, not including them in the search would lessen the already small labor pool. Also, according to studies at the Stanford Business School, as written in the Business and Legal Reports, diversity among employees can generate better performance when it comes to out-of-the-ordinary creative tasks. For instance, business developments are more effective if the decision-making body is composed of diverse individuals. Their different views could be taken into the advantage of the company. Their varying experiences can be put together to achieve a solid and effective decision. In sales and promotions, a team composed of people from different regions or age brackets or lifestyles can have their own suggestions based from what they themselves want or favor. The target customer could be re presented by the members of the team so their needs would be addressed even at the start of the project. Discussions about the differences of ideas can also be taken as positive since more options will arise and more factors would be considered on the initial planning, thus reducing the chance of error or unseen circumstance. Also, a company that crosses boundaries and differences creates a good impression to the labor pool. In effect, workers would be the ones to approach the human resource personnel, thus, saving more money for the promotions and employee search, and more often than not, those highly-skilled workers are the ones who go for such companies. Furthermore, traditional practices may no longer be applicable to the current policies and need and a diverse workforce is more unbounded to deviate from this, resulting to a better system. Businesses and organizations are sprouting all over during the course of time. In effect, competition is high not only for the share of the market, but also for the shrinking labor pool. Aside from attracting workers due to effective diversity management, homogeneity can also address the need for flexibility and change. By valuing the differences of the individuals, the company is rewarded by its employees by means of loyalty and excellence. A secret in effective management is making the subordinates feel its worth as part of the team. If this is given to him, he would strive to return this sense of importance by means of excellent work and loyalty. This is when the employee shows his best capabilities. Managing a diverse workforce creates a good impression not only to the employees and members of the organizations but to the people outside it as well. According to Bateman and Stale, diverse customers tend to favor these kinds of organizations. Also, the diverse market can be better addressed if they are well-represented in the company by the diverse employees. As such, customer satisfaction is higher and patronage would be awarded. To marginalize the workforce is to waste money, time and skillful workers. Such action would create a bad impression to the market and to the labor pool. Also, it would hinder the entrance of highly-skilled workers who happened to not belong to the widely-accepted group. It may also illicit complaints and conflicts from members of the marginalized group. Having a diverse workforce is not all glory. Diversity also creates conflicts especially if it involves ideas or beliefs. Yes, varying opinions create a healthy atmosphere for discussion and debate but this oftentimes lead to misunderstanding and conflict. Interpersonal conflict may arise and eventually destroy the group. Sometimes, attack is taken not just against the idea but on the person as well. Discrimination among workers may also be difficult to handle. People from different groups tend to be more protective of their identity or beliefs and this often lead to discord. Discussions may also take longer than usual in order to entertain all differing and sometimes conflicting views. Lack of cohesiveness does not only involve ideas or views but even understanding of the goal. The aim may be interpreted differently and this would lead to people walking towards different directions, making the finish line more difficult to reach. This must be attended to at the start so as to ensure that the team is walking towards the same direction in order to save effort, time, money and other resources. According to the Business and Legal Reports, problems also include the answer to the question of how the employees must be treated. Should it be fair or same? What is the basis of fairness? Treating different employees is not an easy task. A simple task of distributing a memo for all the employees poses a problem. The language to be used, the capacity of all the people to understand and a lot others must be taken into primary consideration. Biases must be kept far from decision-making and management but individual capacities of the employees must also be taken into account. As for members of the workforce, the major problem is miscommunication. Differences may hinder smooth transfer of information from the people inside the organization. People from different races might have different understanding in words or expressions. Misinterpreting the gestures or actions of others may yield to conflict or argument within the organization. Also, stereotyping may also arise. An individual or group may think that they are superior to others. This would affect the performance of all the people in the workforce. Instead of focusing on the goal, stereotyped members of the team may be distracted and concentrate on being within the â€Å"more superior† group. Also, perseverance and efforts of the members might be disregarded as several members focus on their colleagues. Researches and experiences claim that to manage a diverse workforce is never easy. It is a task that has to be well-taken cared of. Yet, it is also possible. In fact, there are several multicultural organizations that employ a diverse workforce. There are advices for management and human resources personnel as to how this issue must be handled in order to extract the best abilities of the members of the team. First and foremost, the top management must have an eye on the effectiveness of the diverse workforce. They must be sensitive to the feedbacks of diverse groups regarding company policies or ordinances. They must be also aware to the response of the other members of the team. The plans and objectives of the organization must also incorporate diverse workforce. Most of all, top managers must participate and take the lead in the programs that aim to learn about diversity. Trainings and seminars can also be conducted to better handle and manage a diverse workforce. Rewards can be given to further affirm the good works of the team members. Lastly, a team building is essential to create a bond between members of the company. In doing so, the risk of miscommunication is lessened, as well as the possibility for conflict. With the growing competition in the labor pool and the market, any organization cannot afford to lose a skillful individual just because he belongs to a minority or because he is outside the margin line. A diverse workforce can give many advantages that the problems associated with it are carefully studied and solved for. Variety of ideas and views regarding important matters within the organization can contribute a lot to the success of the work. Although there might arise conflict and misunderstanding, it can be addressed properly to be converted as strength of the company. Efficient diverse workforce management requires a lot of effort and even money, yet it is very worth it for it gives a lot of benefits to the company. References Bateman and Snell. Managing the Diverse Workforce. Retrieved November 22, 2007   Ã‚  Ã‚  Ã‚   from http://management.uta.edu/Dr.Wheeler/Mana5312/Chap011.ppt Business and Legal Reports. Diversity Can Improve Decision-Making. Retrieved   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   November   Ã‚  Ã‚  Ã‚  Ã‚   22, 2007, from http://www.vault.com/nr/newsmain.jsp?nr_page=3 Human Resources, University of California, Berkeley.Guide to Managing Human   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Resources: Chapter 12: Managing Diversity in the Workplace. Retrieved November   Ã‚  Ã‚   22, 2007 from http://hrweb.berkeley.edu/guide/diversity.htm Improvement Network. Managing a Diverse Workforce. Retrieved November 22,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.improvementnetwork.gov.uk/imp/core/page.do?pageId=10912 Piturro Marlene, PhD.. Recruiting and Managing a Diverse Workforce. Retrieved   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   November   Ã‚  Ã‚  Ã‚  Ã‚   22, 2007 from   Ã‚  Ã‚  Ã‚  Ã‚   http://www.vault.com/nr/newsmain.jsp?nr_page=3&ch_id=402 Steinhauser Sheldon. (1999, January). Successfully Managing an Age Diverse Workforce.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Managing Diversity, Vol. 8, Retrieved November 22, 2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://clem.mscd.edu/~steinhas/managing_diversity.htm    United States Department of Trade (2007). Leading a Diverse Workforce. Retrieved   Ã‚  Ã‚  Ã‚   November 22, 2007 from http://dothr.ost.dot.gov/Toolkit/Diversity/   Ã‚  Ã‚  Ã‚  Ã‚   leading_a_diverse.html      

The Success Of Project Portfolio Management - 824 Words

Jeffrey Pinto defines project portfolio management as, â€Å"the systematic process of selecting, supporting, and managing a firm’s collection of projects.† (p. 92). Many large firms can have multiple projects going on at the same time. These projects might support each other or can be stand-alone projects. This essay will examine the keys to successful project portfolio management and analyze the key difficulties in successfully implementing them. The success of project portfolio management is determined by three key factors. The factors include: flexible structure and freedom of communication, low-cost environmental scanning, and time-paced transition. Projects that involve difficult channels of communication can be very difficult to develop. The projects that involve lots of â€Å"red tape† and other levels of administration can hinder them from meeting milestones and can be doomed to fail from the beginning. One of the main keys to a projects success is communication. Pinto writes, â€Å"Successful portfolios emerge from environments that foster flexibility and open communication. When project teams are allowed to improvise and experiment on existing product lines, innovative new product ideas are more likely to emerge.† (p. 95). This open communication and flexibility allows team members to voice their concerns when issues arise and allow them to come up with alternatives freely with having to get approval fr om project leaders or management. The next key to success is low-costShow MoreRelatedCritical Analysis Of The Heathrow Terminal 5 Project1236 Words   |  5 Pagesanalysis of the Heathrow Terminal 5 project Programme and Portfolio Management: Analysing the Strategic Multiple-Project Environment Introduction: Project portfolio management (PPM) deals with the coordination and control of multiple projects pursuing the same strategic goals and competing for the same resources, whereby managers prioritize among projects to achieve strategic benefits. 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The generally described project manager competencies, such as project-specific expertise, problem-solving competence, leadership and social competence have to be complemented with entrepreneurial and project management competence.† In addition,Read MoreProject Portfolio Management : Project Management1432 Words   |  6 PagesProject Portfolio Management (PPM) is the centralized management of the processes, methods, and technologies used by project managers and project management offices (PMOs) to analyze and collectively manage current or proposed projects based on numerous key char acteristics. The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best achieve an organization’s operational and financial goals ― while honoring constraints imposed by customers, strategic

Freud s Theory Of Instincts And The Individual Psyche

In Sigmund Freud’s â€Å"Civilization and its Discontents†, we are introduced to a new outlook in the way we view our lives due to his analysis of civilization and how it has affected our happiness. Freud uses his theory of instincts in order to explain what encourages us as well as how our behavior is all linked together and is motivated by our instincts. He explains why humans seek happiness and how it is one of the toughest things to achieve. Towards the end of his book he also gives an insight on how the individual psyche which consist of the id, ego, and super-ego leads us to feel guilt and its impact on civilization. Through his theory of instincts and the individual psyche, Freud is able to demonstrate how civilization has set limits to†¦show more content†¦The pleasure principles goal is to avoid pain, which Freud later states it is not always a good thing because the longer things follow the pleasure principle the happiness received begins to decrease and no longer has the same affect. Overall, this makes it harder for individuals to stay happy. Along with the pleasure principle, Freud states there are three main things that also make us unhappy which are our body, the external world, and our relations with others. And out of all these three, the worst comes from our relations with others, we hurt one another more than anything else on earth. Freud states, â€Å"happiness †¦ is a problem of the economics of the individual’s libido† libido meaning sexual desires, he demonstrates how an individual’s sexual desires and being able to fulfill them leads them to their happiness. 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As students of Nietzsche#960;s philosophy, Loeb and Leopold had set out to commit the #8805;perfect murder#8804; in order to actualize the belief that they were of an elite group, superior to the common man, to whom the standard moral code did not applyRead MoreMarx, Mill And Freud s Critique Of Political Economy And The Communist Manifesto Essay1133 Words   |  5 Pagessometimes merely implicit) notions of freedom and unfreedom we find in the texts we have read by Marx, Mill and Freud. Use the esoteric traditions we have examined thus far (from the Book of Job to Plato) as a comparative yardstick, or point of reference, but without letting them take over the foreground in your paper -- the latter should be reserved for these three figures. Karl Marx, Sigmund Freud, and John Stuart Mill are three authors who tackle the topic of freedom in unique ways, but their messages