Strategic Marketing Planning Essay Example | Topics and Well Written Essays - 2500 words

Strategic Marketing Planning - Essay Example This strategic marketing plan provides an outline for apt planning, management and marketing in Mandurah and the region for the next five years (Kelph 2010, p. 72). Besides, it is meant for all interested parties devoted to the coordinated expansion of the tourism, leisure and events sector in Mandurah and its environs. Basically, the strategic goal is to make certain that Mandurah and the surrounding establish a viable, vivacious and flourishing tourism industry. The plan is utterly based on sustainability and partnership as its key guiding policies. The management’s decision making takes into account the contribution of tourism to the vast society in terms of social welfare, economic progress, and distribution of resources along with environmental conservation. The strategy also embraces partnership with both the public and private sectors to capitalize on the existing wealth. Financial Summary The economic alarms, skyrocketing costs, intensifying competition as well as the unpredictable fluctuations in end user perception all depict the contemporarily progressing nature of the tourism, leisure, events and hospitality sector (Lumsdon 1997, p. 67). As a result, syndicates within the industry must uphold a well-founded grip on the fluctuating consumer wishes as well as taste inclinations to persistently create goods and services that ultimately satisfy consumer needs. In the present day, operational upheavals encompass consumer security, association, extension and customer allegiance along with labor recruitment and retention. Fundamentally, brand cognizance attracts vital concentration as the industry rummages around for fresh openings to establish dependable market share. Mandurah’s financial and economic position... The Tourism Strategic Marketing Plan 2013-2016 virtually provides a significant dream for the tourism, hospitality and service industry in the City of Mandurah. Mandurah’s direct role in the industry has progressively increased in recent times. As part of the recommendations, the city and the Australian government at large should embrace, provide and support the products and capabilities that complement the contemporary position of the destination while at the same time taking into account the prospective markets and existing tourism linkages. Besides, the management should establish a matching set of experiences that typify Mandurah and act as a magnet-card to draw target markets on top of exploiting both traditional and momentous resources in order to develop areas of specialization. The city is also projected to attract fresh venture to provide more housing elegances and marketing opportunities among other leisure nest eggs. In addition, it must also increase the quantity a nd quality of service sector experiences by facilitating access and infrastructure as well as working in partnership with the private sector to convey integrated tourism marketing posts.To maximize and uphold the expanse’s artistic powers and sporting experiences to vested interest tourists, the management must also address expertise and experience standards within the industry and the community at large besides engaging the vast industry to ensure they are utterly conversant, interested and compassionate.