Public relation

Public relation Introduction In present day society an organization’s reputation and appeal are some of the most important aspects ensuring a competitive edge and the benefit of continuous growth. It is really important for an enterprise to make a name in its environment as it instils a sense of patronage among those it serves best.Advertising We will write a custom essay sample on Public relation specifically for you for only $16.05 $11/page Learn More This in turn boosts its performance in terms of increased sales or/and overwhelming profits. For this reason, organizations must depend on PR for their complete survival. (In this essay PR will be used to represent public relation). This is the basis of Public relation in any organization be it a profit or a non- profit making. The relationships between the public and organisations should be regulated in accordance with the field of application of this or that model. At the same time, it is necessary to remembers that some features of the public relations models are not appropriate for specific areas and occasions. As such, it is not appropriate for companies that are interested in improvement of their financial performance and popularity among the potential customers to use false advertising which is more regularly used for entertainment. However, there are cases of companies using deceptive advertising techniques that are, nevertheless, are not considered to be deceptive unless applied to legislature and issues where knowledge of laws and regulations is essential. The international relations should be regulated in accordance with the norms that are accepted in all countries. However, the similar tendencies in public relations sector reflect the development of the deceptive practices and their spread whereas the governments and other corresponding organisations do nothing to prevent spread of false information and other inappropriate issues. In this respect, the application of some of the publi c relations models can be questioned in terms of its effectiveness. So, the use of the press agentry model can be considered the most harmful when applied with the purpose of gaining money whereas the application of a two-way symmetric model is considered to be the most difficult though the most positive in terms of the outcomes.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, the concept dates way back that there is even a chance it could be as old as human interaction by way of communication (Wilcox, 2009, p. 40). It originated from the United States way back in the twentieth century. However, activities by bodies of the government related to the concept of public relation have their roots in Britain especially when world war two was coming to a halt. Wilcox (2009) studies the transformation of the concept through three basic functions which include: press agentry, pu blicity, and counselling. It is worth noting that these three activities still have their way in present day society. There are four models associated with public relation as a concept. Through the models we are able to appreciate the process through which the concept evolved to form what is now the present day PR in the society. It was observed that the theories had a tendency to succeed each other as complements rather than overrule each other (Wilcox, 2009). Grunig and Hunt (1984) have discussed the theories precisely and elaborately basing their arguments from their knowledge on management as stated in their definition of the concept earlier (pp. 7-8). The four models as discussed by the two principles include: press agentry/publicity; public information; two-way asymmetric; and two-way symmetric (Grunig and Hunt, 1984, p. 22). They have placed a 2-way symmetric model as the most transformed public relation theory. Here now is a summary of each individual model and its contribut ion to the society. The Press Agentry/Publicist Model The press agentry which is also referred to as publicity is one of the types of public relations as part of the public relations model that is aimed at explaining the relationships between the public and an organization. Press agents are people engaged into the process of distributing information based on this model. Press agents are known to have no time for research of any kind on their subjects, because what matters most is how best they can manipulate personalities (Harrison, 2008). As such, the most notable feature of this model is the lack of necessity for truth.Advertising We will write a custom essay sample on Public relation specifically for you for only $16.05 $11/page Learn More The similarities of this and other types of relations include the following: that it influences the attitude of public to an organization; uses one-way communication as well as the public information model; requires li ttle research as it is not based on the feedback either is the public information model. In this respect, it has more similarities with the public information model while it differs greatly from the two-way asymmetric model and the two-way symmetric models. One of the greatest examples of using the press agentry model refers to the distribution of one-way communication on the Internet. Specifically, due to the fact advertising has become sophisticated with the rise of new media, Australian advertisers create new ads on YouTube to promote the Carlton Draft bee (James, n. d., p. 139). This growing tendency to introduce advertising with the help of virtual space is, indeed, effective because the Internet users can sub-consciously receive advertising information even when they use YouTube for different purposes. The penetration to the communication space has allowed the producers to gain a competitive edge and capture greater market segments. As defined by Richards (1990), deceptive adv ertising which is regulated and controlled by the Federal Trade Commission can be treated as not being deceptive â€Å"for persons operating outside the legal context† (p. 20). In this respect, using video, audio and other media platforms that are downloaded on the Internet enables the advertisers to expand their influence on the potential customers and manipulate their demands. The Public Information Model The public information model is one of the four basic public relations models introduced by Grunig and Hunt (1984) to analyse and explain the relationships that occur between the public or its representatives and an organisation or a person that is influencing the public opinion or manipulates its awareness with some purposes.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the public information is usually used by governmental and non-profit organizations in order to make the population aware of some issues such as importance of protected sex, danger of smoking, consequences of negligence, and other issues. In this respect, people usually perceive such information adequately without doubts because government does not want to make profits by using this strategy as well as companies do by advertising. The key similarities between the public information and other models related to public relationships include the following: it has the same communication scheme as the press agentry approach and is consequently based on the one-way communication technique; it uses little research because dissemination of information is the basic purposes as well as for the press agentry model; truth is important for this model as well as for the two-way symmetric model. One of the most effective examples of application of the public information model includes the information that is aimed at persuading people not to use drugs, informs about the effective rehabilitation methods issued by the health care institutions; different funds and ministries also distribute some information. As claimed by Bongila (2003), in the late nineteenth century in the United States, â€Å"the public information model held to the belief that private gifts could be raised efficiently and with greater morality by disseminating accurate information† (p. 33). As such, this public relation theory is characterised by a one-way form of communication where information is dispensed from one end and expected to be received in another (Ward, 1995). The Two-Way Asymmetric Model The two-way asymmetric model is one of the types of public relationships introduced in the framework of the four-type model by Grunig and Hunt. Grunig and Hunt (1984) refer to this as scientific persuasion. The main similarities of this model include the key features that are also typical of the two-way symmetric model of public relations: the nature of communication includes the two ways because both the organisation and public are interested in the outcomes of the interaction; formative research and a feedback also pertain to the similarities between the two-way symmetric model and the two-way asymmetric model; the areas of application is specific for this model and does not resemble other models. The main difference between the two-way asymmetric model and three other approaches of distributing information applied in public relations is that it is strongly based on attitudes. As such, forming the attitude and perception of an organisation by the public is one of the main purposes of this model of public relations. One of the examples of application of the two-way asymmetric model is the company that conducts researches and surveys on the way one of its brands is perceived by consumers in order to change something or select another target audience. For instance, as intro duced by Davidson (1992), Persil Automatic’s success â€Å"has demonstrated a precise and continuing understanding of the attitudes and lifestyles of the women who own such a machine† (p. 52). In other words, the company collects information and uses it to promote its goods and improving its competitive advantage. The Two-Way Symmetric Model The two-way symmetric model is the fourth of the models introduced by Grunig and Hunt (1984) pertaining to the field of public relations. This model is aimed at regulating the public relations with regard to the organisation and the public being interested in solving the problems the coping with certain difficulties. The area of application of this model is a bit similar to the one used for the public information model when the approach is applied to structured companies and regulated business. Grunig and Hunt (1984) suggest that this is the best of the public relation models as it is effective, though it is hard to come by. Grunig puts it that â€Å"idealism is and always has been a central part of the two-way symmetric model of communication and vital to the development of excellent PR both theoretically and practically† (Grunig, 1992, pp. 56-57; 307). The role of PR in an organization appears to be sacred (Grunig and Hunt, 1984, p.6-8). Merging his previous agenda for the theory of two-way symmetric communication it comes out apparently, that efficient public relation was characterized by aspects of symmetry, management, idealism and its social relevance (Grunig and Grunig, 1992). This clearly gives the public the mandate to influence the organization’s behavior which is not quite practical (Grunig, 1992, p.55-61). A good example of application of the two-way symmetric mode is the corporate social responsibility when a company is involved into different activities that improve its image for the public and other organisations. At the same time, the company benefits via increase in the financi al performance. Corporate philanthropy and community volunteering are claimed to be methods used as parts of the corporate social responsibility (Kotler Lee, 2005, pp. 31-32). It is possible to see the examples of corporate social responsibility practices in every large company. For instance, environmental protection issues and charity funds as well as relations of the manufacturers with suppliers pertain to the two-way symmetric model public relations. Conclusion In the works of Grunig it is clear from the definition all the way to the four remarkable models of PR that concept of idealism stands out mostly. His two-way symmetric model brought with it a lot of reforms to the public relation department of organization to enhance a mutual form of agreement between parties involved in place of persuasion. This is a step in the right direction because it aims at making the society a better place to live in. on that note, even with its shortcomings the model should be utilized to as far as it makes sense. In conclusion, anything aimed at making the society better than it is, is a noble course worth living for. References Bongila, J.-P. K., 2003. Funding Strategies for institutional advancement of private universities in the United States: applications for African/Congolese universities. Sydney: Universal-Publishers. Davidson, M. P., 1992. The consumerist manifesto: advertising in postmodern times. London: Routledge. Grunig, J, Hunt, T 1984, Managing Public Relations, Thomson, NY, USA. Grunig, JE Grunig, LA 1992, ‘Models of public relations and communication’, in JE Grunig (ed.), Excellence in public relations and communications management, Lawrence Erlbaum Associates, Hillsdale, New Jersey. Gruning, J E 1992, ‘Symmetrical versus asymmetrical public relation’ ,in D Dozier , W Ehling , L Grunig , F Repper J White (eds), Excellence in public relations and communication management , Lawrence Erlbaum associates, NJ, USA. Harrison, K 2008, S trategic public relations: a practical guide to success, 5th edn, Century Consulting Group, Perth, Australia. James, M n. d., ‘A Review of the Impact of New Media on Public Relations: Challenges for Terrain, Practice and Education’, Asia Pacific Public Relations Journal, University of Newcastle, vol. 8, 138-148. Kotler, P., Lee, N., 2005. Corporate social responsibility: doing the most good for your company and your cause. Hoboken, NJ: John Wiley and Sons. Richards, J. I., 1990. Deceptive advertising, Hillsdale, NJ: Erlbaum. Ward, I 1995, Politics of the media, Macmillan, Melbourne. Wilcox, DL Cameron, GT 2009, Public relations: strategies and tactics, 9th edn (International edn), Pearson Education, Boston, Massachusetts.

Test-Taking Tips and Strategies

Test-Taking Tips and Strategies Of all the stressors that come with earning a degree in higher education, taking a test – or exam, rather – often causes the most stress. Tests are rarely simple, most always a challenge, and, worst of all, the student hardly knows what to expect – even those who  have done their work, studied hard and prepared well for the exam.  The key to successful test taking, however, is preparation and avoiding carelessness when taking the test. How to Write a College Research Paper Taking a test demonstrates the student’s ability to understand their course material and use that knowledge ina pragmatic way. There are two kinds of tests: objective tests –true/false, multiple choice, fill-in-the-blank; andsubjective tests – short answer, essay, oral exams. Regardless of the student, their approach to taking tests, intelligence, skill level, or if they have a proclivityfor performing well on tests, here are a few suggestions for the student who wishes to excel on tests. Test-Taking Tips and Strategies Improve test-taking abilities by looking at old tests. When preparing for any test, the student should review previously taken tests to be aware of areas that may require more attention. Each test a student takes in some way prepares them for the next – especially the Final exam. Be early, early, early. The day of a test, the student should one, get up out of bed at an early hour, early enough to get a good, healthy breakfast before reviewing last-minute notes. Also, the student should arrive early to the test-taking site to avoid any stress or panic. Visualize. It’s a health practice for the student to imagine a successful test – literally envisioning themselves going slowly and successfully over each question, performing each in a confident, competent manner, and finishing every question calmly, thoroughly, with the least amount of stress as possible. Be alert, sit upright and, if possible, choose a comfortable seat/chair and location. A great deal of the student’s success in taking a test depends on their ability to stay focused, alert and comfortable. Stay relaxed, confident – and keep a positive attitude. Like visualizing success, the student must not let their negative thoughts cause a poor test performance. They should keep reminding themselves they are doing their best, will pass the test with flying colors, and get on with their day. A few deep breaths also help to maintain focus and composure. Read the directions carefully and avoid making errors due to carelessness. Most tests do have a time limit; however, it is more than beneficial when the student reads all directions Have a strategy. Answer questions in a strategic order, depending on the student’s strengths/weaknesses, comfort level, and understanding of the content. The student may want to answer easy questions first, as sort of a warm-up, which may build confidence, then answer questions with the most point value. On objective test questions, eliminate incorrect answers: This works with multiple-choice questions, true-false questions, etc. If possible, make very broad outlines for essays. This helps the student visualize their written answer, serving as a makeshift formula for a response. If time allows, look the test over once more. Rather than turning in their test right after they’re done with it, the student should hold on to their test as long as possible. They should check to make sure they’ve answered every question to the best of their abilities and not made careless, pointless errors, have mismarked answers, and so on. Also, the student may find pertinent, helpful information, or even an answer to a question, at a different part of the test. Three Steps to a Great College Essay

Applying Ethics in Investments Essay Example | Topics and Well Written Essays - 5750 words

Applying Ethics in Investments - Essay Example mmendation 26 4.1 Conclusion 26 4.1 Recommendation 27 Reference 28 Appendix 1 31 Wright Quality Ratings 31 Appendix B: Company Operations Information 32 Mayne Pharma Group Limited 32 Singapore Telecommunications (SGT) 32 Renaissance Uranium (RNU) 33 List of Tables Table 1: Environmental qualification criteria employed for screening of companies for investment 17 Table 2: Evaluation of environmental credentials 19 Table 3: Evaluation of Corporate Governance Credentials 21 Table 4: Evaluation on the basis of contextual factors 22 Table 5: Evaluation on the basis of financial performance and prospects 25 Tables of Figures Figure 1: Adapted form source: Morningstar, 2011. Equity Research Methodology. [Online] Morningstar (January 27, 2011) Available at: http://news.morningstar.com/pdfs/Equity_Research_Methodology_102308.pdf [Accessed 14 September 2011]. 12 Figure 2: Research process adopted for the study 14 Figure 3: Sub-factors considered under factor financial performance and prospects 27 Section 1: Executive Summary This study was undertaken to choose the most worthy company among three companies namely, Mayne Pharma Limited, Singapore Telecommunications, Renaissance Uranium, with the aim to invest $500,000 on a long-term basis. Four main criteria were considered to evaluate the companies’ performance. These were (1) financial performance and prospects, (2) corporate governance performance, (3) environmental protection credentials, (4) Contextual factors (e.g. legal/political issues, global or regional economic pressures, etc.). An extensive review of existing literatures on the subject was undertaken to identify suitable comparison variables on the basis of which the companies were to be evaluated. A total of 24 sub-criteria criteria were listed under the financial... Four main criteria were considered to evaluate the companies’ performance. These were (1) financial performance and prospects, (2) corporate governance performance, (3) environmental protection credentials, (4) Contextual factors (e.g. legal/political issues, global or regional economic pressures, etc.). An extensive review of existing literatures on the subject was undertaken to identify suitable comparison variables on the basis of which the companies were to be evaluated. A total of 24 sub-criteria criteria were listed under the financial performance and prospects; twelve sub-criteria were identified under corporate governance; seven sub-criteria under environmental protection; while the contextual factors consisted four sub-criteria. On the basis of the four criteria and the variables contained in the sub-criteria, a scoring method was developed and the companies’ performance was compared. The findings revealed that Singapore Telecommunications is most worthy compan y. Accordingly, the company was recommended for long-term investment. As Beal et al (2005) brought out in their paper Why do we invest ethically? Over the last two decades, one particular type of behaviour is the desire to invest ethically† (Beal et al., 2005). The authors add that â€Å"based on traditional finance theory and the ethical investment literature, there are three potential reasons why people may invest some or all of their funds ethically: (1) for superior financial returns; (2) for non-wealth returns; and (3) to contribute to social change (Beal et al., 2005). These motivations also inspired this report and prompted that investing should not only be made for shareholders’ wealth maximisation but also for sustainable development.

Strategic leadership2 Essay Example | Topics and Well Written Essays - 750 words

Strategic leadership2 - Essay Example 91). This paper will look at the extent Wal-Mart’s failure or success was due to poor or excellent management or to environmental factors. In the business world, price and product are constituents of the 4Ps of marketing. The deliberate pricing of a product or service is an essential part of a process of business building that its significance cannot be over emphasized (Steger 2010, p. 53). This is because the cost of a commodity or service may make or break a business, so it should be carefully examined (Emiliani 2008, p. 71). Wal-Mart have acquired and maintained their leadership position in the sector largely due to their exclusive pricing strategy. Wal-Mart established a distinctive pricing technique that differentiated it from its competitors and gave it a competitive advantage over rivals. Over the last decade, Wal-Mart has developed into the globe’s leading and possibly most commanding retailer with utmost sales and operating earnings of all discount retailers (M ullen & Stumpf 1992, p. 42). The organization owes its growth from regional retailer to international powerhouse chiefly to adequate and changes in management. Wal-Mart has been largely successful in most parts of the world, and this has been attributed to both proper management and environmental factors. In areas where it has failed, for example, Europe and Asia, it has been largely due to environmental factors. Wal-Mart started with the objective of providing clients with the commodities and services they required where and when they needed them (Adair 2003, p. 51). This strategy was referred to as outside-in thinking, where the organization’s philosophy and approach put the interest of the client before the capabilities of the organization (Peng 2008, p. 49). In addition, the management of Wal-Mart under Sam Walton, employed homespun business knowledge and folksy charm with progressive supply-chain and information technology management to establish the globe’s most sufficient retail company (Walton 2009, p. 553). The organization’s management concentrated on establishing cost structures that permitted Wal-Mart to provide low daily pricing. Wal-Mart’s management also focused on creating a more advanced and highly structured management plan to enhance and exploit the competitive advantage it was experiencing. Under the leadership of one of the chief executive officer, Lee Scott, Wal-Mart embraced environmental and social responsibility (Hill 2010, p. 31). As the organization enlarged in its variety of services and goods, for example, health clinics, groceries, financial services, fashion clothing, online prescription drugs, and music downloads, it was compelled to puts the interest of the client before the capacities of the organization (Merritt 2008, p. 63). Therefore, Wal-Mart’s management took this opportunity to utilize the large size with rapid responsiveness and speed towards customers (Sanders 1998, p. 67). Moreover, to offer a wide variety of commodities, Wal-Mart’s senior managers, Bud and Sam started promoting their individual discount store idea. During this period, discount stores were only found in large towns (Bradley 2005, p. 53). Sam Walton argued that if the prices were favourable, Wal-Mart’s discount stores could be of tremendous help for clients in

College Athletes Should Be Paid Essay Example for Free

College Athletes Should Be Paid Essay Tyus Jones was a basketball player at the University of Minnesota who was extremely talented on and off the court. In just his freshman year he won The University Of Minnesota their first national championship in 94 long years. Despite of Tyus’s on court abilities even with a full ride college scholarship Tyus was not able to afford the basic college life needs. To help out with the expenses Tyus got a job at the nearby Burger King, but after two short weeks he was forced to quit because it was impossible to manage school,basketball, and work. Tyus then realized he would have to get some form of help from the school to help him manage his spending. It should be required for all colleges to pay all their Division I athletes enough money for them to support themselves during the season. Tyus was lucky, he was very talented on the court which gave him some legal extra benefits, but some players are not that lucky. Some players have no options but to accept illegal benefits and can be suspended or even fined. Most athletes are so busy with school and their sport that they are not able to work on the side to earn money. Also college are paid millions and millions of dollars by large network companies like Nbc, Fox, and even Espn when the main reason their college is in the spotlight is because of these talented players who get nothing for making everything happen.

Pollution on the Family Farm Threatens the Environment :: Water Polluting Essays Papers

Pollution on the Family Farm When you think of pollution you think of industrial pollution running down a river, or smoke coming out of a factory’s smokestack rising up into the environment. These are all concerns in the world today; however, in this paper will talk about pollution that hits a little closer to home. This paper will discuss about pollution on family run farms in rural America. These pollutions range from private well water contamination to fecal pollution run-off into streams by dairy and beef farms. One of the major concerns in today’s Agricultural system is the use of water, and the short supply of water. A more immediate problem is nitrate contamination in millions of private well around the country. As one can imagine most of these wells are found on private farms around the United States. Nationally 1.4 million households drink water from private wells with nitrate levels that exceed the federal drinking water standard of 10 parts per million (ppm)( Ready, R., & Henken, K.). There is an estimated damage to a household from drinking water from a nitrate contaminated well to be $635 per year, with a total damage of almost $900 million per year to private well owners (Ready, R., & Henken, K.). Over 25% of the water used by households in the United States comes from groundwater. One of the major sources of nitrates in groundwater is caused by agricultural activities, including chemicals applied to crops and waste from livestock production (Ready, R., & Henken, K.). The main problem with livestock waste and chemicals is their tendency to diffuse in water, which means they cannot be easily contained or pinpointed to the source. According to a study by the Great Plains Agricultural Council, agricultural land is the largest contributor of non-point source pollution to natural water resources in the High Plains region and throughout the United States. In this survey they found that Nitrate-N was the most commonly detected agricultural chemical in surface and groundwater (Elrashidi, M., Mays, M., Peaslee, S., & Hooper, D.) Another topic that ties into pollution and threatens water resources is agricultural subsidies provided by the government. A report from the Organization for Economic Cooperation and Development says that â€Å"Agricultural subsidies threaten land and water resources and create artificial incentives to expand farm production† (Organization for Economic Cooperation and Development). Pollution on the Family Farm Threatens the Environment :: Water Polluting Essays Papers Pollution on the Family Farm When you think of pollution you think of industrial pollution running down a river, or smoke coming out of a factory’s smokestack rising up into the environment. These are all concerns in the world today; however, in this paper will talk about pollution that hits a little closer to home. This paper will discuss about pollution on family run farms in rural America. These pollutions range from private well water contamination to fecal pollution run-off into streams by dairy and beef farms. One of the major concerns in today’s Agricultural system is the use of water, and the short supply of water. A more immediate problem is nitrate contamination in millions of private well around the country. As one can imagine most of these wells are found on private farms around the United States. Nationally 1.4 million households drink water from private wells with nitrate levels that exceed the federal drinking water standard of 10 parts per million (ppm)( Ready, R., & Henken, K.). There is an estimated damage to a household from drinking water from a nitrate contaminated well to be $635 per year, with a total damage of almost $900 million per year to private well owners (Ready, R., & Henken, K.). Over 25% of the water used by households in the United States comes from groundwater. One of the major sources of nitrates in groundwater is caused by agricultural activities, including chemicals applied to crops and waste from livestock production (Ready, R., & Henken, K.). The main problem with livestock waste and chemicals is their tendency to diffuse in water, which means they cannot be easily contained or pinpointed to the source. According to a study by the Great Plains Agricultural Council, agricultural land is the largest contributor of non-point source pollution to natural water resources in the High Plains region and throughout the United States. In this survey they found that Nitrate-N was the most commonly detected agricultural chemical in surface and groundwater (Elrashidi, M., Mays, M., Peaslee, S., & Hooper, D.) Another topic that ties into pollution and threatens water resources is agricultural subsidies provided by the government. A report from the Organization for Economic Cooperation and Development says that â€Å"Agricultural subsidies threaten land and water resources and create artificial incentives to expand farm production† (Organization for Economic Cooperation and Development).

English Composition Essay

In the aspect of writing English composition, several rules and guidelines must be followed for the aspect of clarity, clearness, and understandability. This grammar rules are established to follow a clear and concise presentation of the ideas and concepts being communicated in each composition. Included in these guidelines and rules is the use of examples and how they are used to promote the main argument in each composition. In the use of examples in the English composition, several approaches are established to guide the use of this strategy for the clearness in the composition. First, is using example in a word or phrase employing short approaches towards the presentation. The second is through sentence-length examples, which are more specific as they employ the idea along with the specific example explaining the said concept. Third is through the use of extended examples, which are commonly to be an entire paragraph for more detailed explanation and presentation. For better composition, most writer use different styles and conjoined different approaches in a single essay for more detailed explanation of the main topic. For example, in the composition of John Head entitled â€Å"The Brutal Business of Boxing†, the author was able to clearly and specifically presents his topic and ideas through the use of both single word or phrase example and sentence-length examples. In most paragraphs, the author mentioned specific words to support his topic and in the others, he used the sentence-length examples, which includes the idea and the specific argument explaining the concept. Through this approach, the author has able to present clearly his main argument and reasons about his opinions towards the brutal nature of boxing explaining why the said act should be condone not as a sport but as an uncivilized fight in the society.